2017 BACK TO SCHOOL MARKET RESEARCH REPORT
Bright Disposition Ltd. published the 2017 Back to School market research competitor shop report in September 2017.
It is packed full of analysis about the U.K retail market.
We see it as the manual for how to do Back to School and what’s happening in the market.
The cost of the report is £500 (plus VAT).
Email in**@**********************co.uk for more information
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Download free sample pages from the 2017 Back to School Report here to get a taster of what’s included: 2017_BTS_report_sample_pages
Includes: Introduction & Executive Summary, an extract from the Amazon market disruptors report, Kikki.K review and Neon product trend board.
About the Back to School report
Here’s a summary of what we cover in the 2017 Back to School report:
- An overview of the current economic and retail climate in the UK
- Review of retail trends as well as 2017 stationery trends
- What makes a good Back to School campaign? Analysis based on the market and our breadth of experience in Buying and Merchandising.
- In depth look at market disruptors Amazon and Smiggle
- In store research by retailer into Back to School products, placement in store, pricing and promotions, visual merchandising, use of secondary space and overall marketing campaigns.
- An online summary by retailer, which this year includes a further review of how retailers are using social media marketing in their campaigns.
- Results from focus groups carried out with parents over the Back to School period.
- Key market trends including product development and design trends
- Key branded price points across the market
Retailers
We cover the following 44 retailers in 2017:
Stationers: WHSmith, WHSmith travel, Office Outlet, Ryman
Supermarkets: Tesco, Sainsbury’s, Asda, Morrison, Waitrose
Discounters: Aldi, Lidl, the Works, Poundland, Poundstretcher, Home Bargains, Card Factory
Variety retailers: Wilko, B&M retail, the Range, Matalan, Home Sense
Department & book stores: John Lewis and Waterstones
Design led: Paperchase, Smiggle, Tinc, Tiger, Hema, Kikki-K, Accessorize, Cath Kidston, Primark, Urban Outfitters, Claire’s Accessories, Typo.
Online: Amazon, eBay, Very, Asos, Sports Direct, Argos, Ocado.
Product Categories
The report will the following Back to School product categories:
- Notebooks and pads
- Writing
- Accessories
- Colouring
- Filing
- Mid year diaries
- Kid’s craft
- Fashion/ design stationery
- Novelty stationery
- Licensed stationery
- School bags
- Lunch bags and bottles
What’s new in the 2017 report?
New focus groups
By request this year we have added in the results of some focus groups, looking into how customers make decisions around their Back to School purchases. In particular looking at what products they want to buy from where and how they use different retail channels.
New retailers and Market Disruptors
We have added Waterstones, Primark, Urban Outfitters and Card Factory to the list of retailers we have researched this year. We have also gone into more detail on the market disrupters Amazon, following the launch of Amazon business and Smiggle.
New research team
I would like to welcome Faika Khurram, Anna Grigg and Kelsey Edwards to the Bright Disposition team. Faika has a background in retail merchandising, having worked for John Lewis, BHS and Paperchase. Anna has a background in retail buying for Sainsbury’s and Kelsey is in her final year studying Business Management at Liverpool John Moores University and has worked with us as a summer intern.
2016 BACK TO SCHOOL MARKET RESEARCH REPORT
The Bright Disposition 2016 Back to School Market Research Report gives an overview of the UK stationery market and insight into summer 2016 trends in products, design and retail marketing, in store and online.
This is a qualitative market research report with insight and analysis about the Back to School Market, written by former stationery buyer Alexandra Miles.
The report includes the following:
- An overview of the current economic and retail climate including Brexit.
- An update about the key consumer trends in 2016 in relation to stationery, lunch bags and school bags.
- Target personas.
- Executive summary including who ran the best campaigns over the summer of 2016.
- In store research by retailer into products, placement in store, space split, pricing and promotions, visual merchandising, use of secondary space and overall in store marketing campaign.
- Analysis of online and digital media activity over the Back to School period and the growing importance of omnichannel retailing.
- An online summary by retailer, which this year includes a further review of how key retailers used digital marketing in their campaigns.
- Key trends in new marketing, products and design.
- Key branded price points across the market.
Retailers covered:
Stationers: WHSmith, WHSmith travel, Staples, Ryman
Supermarkets: Tesco, Sainsbury’s, Asda, Morrisons, Waitrose
Discounters: Aldi, Lidl, the Works, Poundland, Poundworld, Poundstretcher, Home Bargains
Department stores & Variety retailers: John Lewis, M&S, Wilkos, B&M retail, the Range, Matalan,
Design led: Paperchase, Smiggle, Tinc, Tiger, Hema, Kikki-K, Accessorize, Cath Kidston.
Online: Amazon, eBay, Argos, Very, Asos, Sports Direct, Ocado.
Product Categories:
The report will cover the following Back to School product categories:
- Notebooks and pads
- Writing
- Accessories
- Colouring
- Filing
- Diaries
- Kids’ craft
- Fashion/ design stationery
- Novelty stationery
- Licensed stationery
- School bags
- Lunch bags and bottles
Report costs:
The 2016 report costs £500 plus VAT.
The 2016 report can be bought online, by clicking below –