NEW 2016/17 AUTUMN WINTER STATIONERY MARKET RESEARCH REPORT
An Autumn Winter 16/17 stationery market research report covering the period between October 2016 and January 2017 has been released. This is intended as the follow on to the Back to School 2016 market research report.
This report is a summary of Autumn Winter range and promotional activity in UK retailers with commentary about market trends and a focus on seasonal changes. It looks at the competitive landscape outside of the Back to School promotional period and examines stationery product offers in core range space over the Christmas trading period.
Product areas covered include:
- AW16 fashion and social stationery
- AW16 diaries
- AW16 licensed stationery
- Art and craft
- Christmas craft
- Core stationery – including an overview of writing, accessories, notebooks, filing, copier paper and post
- Promotional Activity
- January sale
- Spring 17 fashion ranges that had launched in January 2017.
Please note this year’s AW16 report will focus on stationery and will not include coverage of Christmas gift wrap, cards or crackers.
Retailers covered:
Gift and stationery retailers: WHSmith, Ryman, Staples, Paperchase, Smiggle, Waterstones
Supermarkets: Tesco, Sainsbury’s, Asda, Morrisons, Waitrose
Discounters: the Works, Home Bargains, Poundland, Poundworld, Poundstretcher.
Department stores & Variety Retailers: John Lewis, M&S, B&M retail, Wilko, the Range.
The AW16/17 report cost will be £350 plus VAT and is available to buy now.